7 Easy Ways to Get More Views on YouTube

 

If you ask a layman to define what is YouTube? 

He would probably say a website for content creation, or some will say a content streaming website. But no, that era has come to an end.

Youtube is no longer a place to post a relaxing video or post a video while you are playing, and it has now become a marketplace for business people. Yes, 62% of businesses consider YouTube an effective tool to market your content and build a brand!

So, according to research conducted by Oberlo, people watch 1 billion hours of videos created on YouTube. However, if you use the tools associated with YouTube carefully and in a very planned manner, then yes, you will get business more than you have ever expected. 


So, let's list out some ways to get more views on your channel: 



How many of you read the comments below on your YouTube channel and take those comments not as feedback but as suggestions on what to create? 


I guess less than 2% of the YouTubers read every comment below their video or on their Instagram channels. Start doing that from today itself! Because if you create what the majority wants, then bang on. You will create a trend, not just a YouTube video, by just listening to your audience. 


Engaging content doesn't mean come-up with something unique every time. It just means to read your subscriber's mind and then create that thing. 


  • Ask and encourage your viewers to subscribe: I have always mentioned one thing in my blogs, if you want to suppress or reduce your marketing budget, just focus on retaining your old customers. 

This is one of the rationales behind why you should always ask your viewers to subscribe to your channel and hit the bell button so that you get notified every time the YouTuber posts a new video. 

By just asking your viewers to subscribe, you get more views. They will be notified when you post, which adds to the number of views you get. 


  • Use End screens and cards on the video: You definitely must have watched videos, on which after you complete the video, there are three or four recommended videos that pops-up. Those are known as cards and end screens. 


These are amongst the most prominent features of YouTube. You need to verify your account first to get end screens and cards. 


You might be thinking, why these features are so important?  


So, the YouTubers who use these features tend to get more views as well as more subscribers. As obviously, videos with these features will have similar videos as the recommendation.


  • Use watermarks on your videos: Watermarks are like logos of the channel or an image that you put up in every video. When you hover your mouse over that watermark, it will ask you to subscribe. 


These watermarks will also act as your brand's logo, which will indeed increase your brand recognition. Also, by adding watermarks to the videos, you protect them from any theft or any other YouTuber stealing your identity. For example, the Shopify YouTube channel has chosen a watermark saying "subscriber." 


  • Enable embedding on your videos: This is one of the most important tasks to get more views. If you have enabled embedding on your YouTube video, then other bloggers and websites can share your video on their site. If you want to reach new audiences, you must enable embedding your YouTube video and promote your workshop on YouTube. 


Encourage viewers and subscribers to share your content with relatively new people to your channel, and at times even to your genre! 


  • Promote your video on social media channels: One of the most opted strategies is to promote your every video on different social media channels. Every time you post a new video, post a link to it on your Instagram and Facebook account. 


And how can we forget about "Email marketing". The industry average rate of 18 per cent, with a purchase rate of 66 per cent. Email marketing is the most effective strategy for sales conversions.  


  • Understand the importance of watch time: Every time you post a video, the YouTube algorithm starts working. The name of the YouTube algorithm is "search and discovery system." Though it uses various parameters to rank the videos, the most important and relevant parameter is watch time.   


That means the more time viewers spend watching your video, the higher your video is ranked. Indirectly, YouTube is trying to convey a very relevant message that it values quality, not quantity! 

 



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